Challenge and solution
For our client from Dobrzykowice near Wrocław we produced illuminated covers with a total length of 160 metres, glowing with a halo effect, which — together with additional decorative elements — were to create a coherent arrangement for the shopping mall. The covers intersected at various angles and came in different colours, which significantly increased the complexity of the project. The key challenge was to mount every element on the façades of existing buildings completely safely — without interfering with or risking damage to the structure. In addition, the elements had to be installed on spacers to achieve a sense of depth and an even diffusion of light. The installation had to be durable, aesthetic and visible both during the day and after dark.
We designed a dedicated mounting system that allowed the covers and decorative elements to be set stably on spacers without damaging the façade. We combined modern design with a practical approach to installation, using proven lighting technologies to achieve an even halo effect along the whole length. The varied angles, colours and forms were precisely matched to create a coherent and dynamic visual composition. Every detail was refined so that the whole was both functional and aesthetic. The result is a long-lasting realisation that attracts attention and underlines the character of the site.
Summary
The project ended with a coherent, modern visual communication that clearly set the brand apart in the retail space. The solutions applied increased visibility and effectively drew customer attention both during the day and after dark. The new form of display gave the space a dynamic, attractive character and changed how the whole site is perceived. Customers started paying closer attention to the visual message, which translated into better brand recognition. The realisation not only met the aesthetic goals but, above all, delivered measurable effects in perception and communication. It is an example of a project where well-chosen solutions have a real impact on visibility and image.
“Studio Foxy Detailing values Media Walk’s print shop for the great quality of their large-format prints and on-time delivery.”
Foxy Detailing
Advertising structure
“Fish wholesaler Profish recommends Media Walk for their professionalism and exceptional precision in large-format prints.”
Profish Sp. z o.o.
Advertising structure
“Home-furnishings store Dywyta works with Media Walk on a regular basis, appreciating their competitive pricing and excellent material quality.”
DYWYTA – home furnishings store
Advertising structure
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